Wednesday 28 March 2012

Media Diary -- 10th - 19th March

The following tables are ten day records (dated the 10th – 19th of March) of media consumed and produced by myself. The data in both tables and charts has been recorded and represented in minutes for convenience. This data will be analysed and compared to the class’s media survey.

Media Consumed (minutes)
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Total
Internet:
YouTube
Facebook
Research
Browsing
Blogs
Twitter

60
60
30
90
20
20

0
0
0
0
0
0

0
25
50
20
0
10

0
10
0
30
0
0

20
5
30
165
0
0

0
30
30
115
20
15

0
0
0
0
0
0

60
0
5
10
0
0

0
0
0
10
0
0

0
5
10
80
0
10

140
135
155
520
40
55
Phone:
SMS
Facebook
Calls

7
40
0

0
0
0

8
10
4

13
10
2

1
0
1

2
0
2

7
20
2

0
0
0

0
0
0

18
10
1

56
90
12
Radio
20
0
140
267
225
0
0
20
0
190
862
TV
180
20
0
120
80
0
0
0
20
80
500
Newspaper
0
0
0
0
0
0
0
10
0
10
20
Total
(per day)
527
20
267
452
527
214
29
105
30
414

Total
2585


Media Produced (minutes)
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Total
Internet:
Email
Facebook
Twitter

30
10
0

0
0
0

100
10
1

30
10
0

0
0
0

30
0
0

0
0
0

0
0
0

0
0
0

30
0
0

220
30
1
Phone:
SMS
Facebook

0
0

0
0

5
10

13
2

0
0

7
2

10
5

0
0

0
0

10
5

45
19
Radio
150
0
0
0
0
0
0
150
0
0
300
Total
(per day)
190
0
126
55
0
39
15
150
0
45

                                                                                                                                              Total
615




















Chart 1

 The above tables and line chart depict ten days of my consuming and producing media. It can be observed that there are great oscillations in both my media consumption and production rates. The majority of media production spikes occurred on days where I broadcasted my radio program at my local radio station. Besides this and time spent emailing, my media production level was almost consistently below fifty minutes each day. Similar patterns occur in my consumption of media. There are multiple ‘peaks’ that take place in my schedule on days that I attend classes, and therefore long periods of time are occupied with travelling. This free time is typically filled utilising whatever form of media that is at hand – most commonly listening to the radio through an MP3, or scrolling through the internet or Facebook via my smart phone. Due to these heavier days of media consuming, it is a normal behaviour of mine to avoid these mediums on the occasions when I am not committed to travelling or working at the radio station. Thus, the multiple readings of zero on the graph can be explained and a picture of my weekly routines begins to form.

From the visual representations of both Chart 1 (above) and Chart 2 (below) it can also be noted that I consume a larger quantity of media than that I produce. Chart 1 displays not only higher peaks of media consumption levels but also more frequency in the relationship shared between the media and me. Chart 2 provides an explanation for this with its comparison of my usage of old media against that of new media. As is explicitly expressed, I use a higher percentage of old media and spend less of my time on the internet utilising newer media. These newer media forms provide more opportunity and enthusiasm for the production of media and, arguably, it can be assumed that were I to involve myself more heavily in new media I would increase my levels of media production.

Chart 2

Examples of new media and old media I use:





Chart 3

Radio is the form of media I both consume and produce the greatest of. In comparison to the results in the Survey Monkey, I am well above the average student. When asked how much daily radio one listens to, 53.9% of students answered less than one hour per day. On certain days I spent close to four hours listening to radio in a day, a fact shared only with four other students according to the survey.  This, I believe, is heavily influenced by my work in radio. I am a member of my local radio station and host my own show for two hours every Saturday. As such, I devote much of my time in the station itself and with others who do the same. I therefore enjoy keeping up to date with the happenings with these fellow members and one of the best ways to do this and show support is by listening to their shows and following the station. Additionally, this significantly affects my production rates as there are only specific times that I may produce my show, but they are also much longer periods of production than is average.
Furthermore, as was previously mentioned, I tend to listen to the radio when I am travelling, be it in the car – a preferred method of listening to music by 82.9% of students recorded by the class survey – or through MP3. This indicates a behavioural pattern of convenience as far as media is concerned. Like a crime, if the means and opportunity arise and correlate than I am exceedingly likely to consume and/or produce media.
Chart 4
 
The internet is my second highest form of media consumption and production. Chart 4 divides my time on the internet into my popular habits. As can be seen, general browsing and entertaining myself takes up exactly half of my time, with research, Facebook and YouTube proving to be my most common specific media uses. These figures align with the student average in accordance to the survey as these activities are stated to be largest visited as well as the most time consuming.  However, I will argue that the amount of time I spend on Facebook is lower than students my age and prove it through the undertaken media survey.
My claim can be derived from the fact I, a 17 year old (like 223 others), female (330), domestic (409) Bachelor of Journalism/Arts (132) student fall into the Journalism student average. Out of this average, only 22.7% of students do not own a smart phone, implying that 77.3% do with Facebook the predominant app chosen. On top of this, only 14 students claim to use the internet for less than an hour, while 96.8% of students are online for longer and 91.9% states they spend most of that time on Facebook. I, on the other hand, by calculating from my table, was on Facebook for a little over two hours (not quite four if you include minutes on my mobile phone) for the entire week; a percentage I am certain is lower than average considering the amount of people on Facebook and for such extended periods of time.
This shows that although I like to remain aware of events happening around me and keeping up to date with my friends’ interests, I do not prioritise it an activity to dedicate all my time to, suggesting, perhaps, my media usage is mood-dependant too. 
Chart 5

Chart 5 is a visual breakdown of the fifth recorded day. This particular day was selected as I felt it provided the best representation of a normal day of media use. These ten days occurred throughout a course of time where a set routine had not been established. I participated among media far less than I am used to in the past due to the settling in of university life. Typically a more significant portion of my time is spent on the internet, but this is not shown in my log. Day 5, however, was the closest in properly displaying my internet usage; time spent listening to radio and lack of time given to text and social networking. This chart additionally displays my preference to older forms of media (TV and radio) as my primary sources of news gathering.
 Usually I enjoy watching the news on TV, a fact that 71.7% of the class shares. A notable characteristic from my time log is the fluctuations in my viewings of television – I watch it sporadically, but when I do, I watch it in large doses. In that ten day period my TV watching was normally between 1-2 hours; an average 29.9% of the class stated similarly to. On this particular day very little of my time was put towards social media, particularly Twitter. This is not unusual as I did not have a Twitter account until joining JOUR1111, and it appears I am not alone with 70.8% of the cohort were equally avoidant of Twitter before joining this course. It is also apparent that I do not consult newspapers very often for receiving news. This is quite different to the class as 51.6% claim to receive their news from the newspaper – the third highest chosen medium. I believe my lack of interest in newspapers is, again, mood-dependent. I only read newspapers when I feel like it and when they are there to read.
In summary, I:
1)      Consume more media than I produce
2)      Turn to old media more than new media
3)      Am more involved in radio than the average student
4)      Use the internet for a large proportion of my time
5)      Use social networking sites less often than others
6)      Don’t largely rely on text
I am an average Journalism student whose media usage appears to be mood-dependent and convenience-orientated. With: limited time spent on social networking sites like Facebook and Twitter; only a couple of days watching TV; listening to the radio only when I am out and; reading newspapers only occasionally, as habits I am not as locally informed as the class averages suggest I could be. However, if I were to condition myself into a weekly routine wherein I read a newspaper each day either via their website or through the mail, and watched the news every evening, I could negate this lack of information. I also believe this will slowly change thanks to JOUR1111 as I begin to pay more attention to the media around me: already I have started a Twitter account and a blog of which are prime examples of this shift in my attitude. 
As the industry continues to grow, so will my relationship to Journalism and Communication.
Graphs made possible by Microsoft Excel and images provided by Google Images.